COPYWRITING
Why get a former journalist to write your copy?
Because journalists know story. Drama, stakes, hopes, failures, loves and hooks: these things are our tools. We know where to start (with the hook) and where to lead the reader (towards vital content worth reading).
Journalists know how to tell a story quickly, using words that are in the right place at the right time.
Why get a former playwright to write your copy?
Cos playwrights really knows story: how to raise those stakes and plant those hooks so you're desperate to know what happens next. A playwright has the facility with language to capture your imagination, to get you dreaming and hoping, to get you engaged, attached, involved... To the point where you're so invested in the story it feels like it's yours; a sense of ownership, in other words. Which is what you want your readers to experience when they read about you.
We're all selling something. It's not enough to tell the world how great you are; everyone does that. Think of the best ad you've seen: there's a progression, a build-up of character or narrative, something to care about, damn it, no matter how small. With all the best stories there's good reason to invest your time and attention to begin with (and your time and money later).
What do people remember about you?
It's not what you said, but how you made them feel. You want a writer who gets this, a writer with understanding, sensitivity, humour and a wide, wide experience of life. A writer who knows your readers.
Versatility, versatility, versatility ... Deucedly effective advertising copy?
Snappy crackly popping web content? A speech dressed to impress? Press release? I've written copy for radio ads, print ads, brochures, blogs and websites,cover notes for CDs, you name it, I can write it. Do you need some olde worlde rhymes? Moody dialogue for your short/feature film? A thoughtful and pondering blog post? Love letter? Corporate video script? A wet-your-pants funny sketch? What about a structural edit before you submit your work? (Can do copy edits too.) Throw me a challenge. I won't reinvent the word but I'll find you the right ones.
Years of freelance journalism (in the arts) plus training in professional writing and editing (I hold a Diploma in Professional Writing and Editing from Melbourne's RMIT) have given me skills and experience in working swiftly, meeting deadlines, thorough research and, most importantly, producing immaculate copy promptly.
I've also taught creative writing, written plays, studied screenwriting (with The Australian Writers Guild), written reviews, written comedy for performance, short stories, articles, on toilet walls and a whole pile of other stuff...
Because journalists know story. Drama, stakes, hopes, failures, loves and hooks: these things are our tools. We know where to start (with the hook) and where to lead the reader (towards vital content worth reading).
Journalists know how to tell a story quickly, using words that are in the right place at the right time.
Why get a former playwright to write your copy?
Cos playwrights really knows story: how to raise those stakes and plant those hooks so you're desperate to know what happens next. A playwright has the facility with language to capture your imagination, to get you dreaming and hoping, to get you engaged, attached, involved... To the point where you're so invested in the story it feels like it's yours; a sense of ownership, in other words. Which is what you want your readers to experience when they read about you.
We're all selling something. It's not enough to tell the world how great you are; everyone does that. Think of the best ad you've seen: there's a progression, a build-up of character or narrative, something to care about, damn it, no matter how small. With all the best stories there's good reason to invest your time and attention to begin with (and your time and money later).
What do people remember about you?
It's not what you said, but how you made them feel. You want a writer who gets this, a writer with understanding, sensitivity, humour and a wide, wide experience of life. A writer who knows your readers.
Versatility, versatility, versatility ... Deucedly effective advertising copy?
Snappy crackly popping web content? A speech dressed to impress? Press release? I've written copy for radio ads, print ads, brochures, blogs and websites,cover notes for CDs, you name it, I can write it. Do you need some olde worlde rhymes? Moody dialogue for your short/feature film? A thoughtful and pondering blog post? Love letter? Corporate video script? A wet-your-pants funny sketch? What about a structural edit before you submit your work? (Can do copy edits too.) Throw me a challenge. I won't reinvent the word but I'll find you the right ones.
Years of freelance journalism (in the arts) plus training in professional writing and editing (I hold a Diploma in Professional Writing and Editing from Melbourne's RMIT) have given me skills and experience in working swiftly, meeting deadlines, thorough research and, most importantly, producing immaculate copy promptly.
I've also taught creative writing, written plays, studied screenwriting (with The Australian Writers Guild), written reviews, written comedy for performance, short stories, articles, on toilet walls and a whole pile of other stuff...
Beautiful copyIt isn't just about words, it's about the right words. You want words that can launch ships or set a paper boat floating gently across a pond, words that throb, words that can cure hangovers, words that will make you swoon or stop dead.
Copy for rotary club of Melbourne foundation brochure
Page one
Rotary is a worldwide organization of business professionals providing humanitarian services, encouraging high professional ethics and working to build goodwill and peace on a global level. Rotary is a non-political and non-sectarian organization. Since its beginnings in the North American city of Chicago in 1905 Rotary has continued to grow, and we now proudly boast 1.2 million members in 166 different countries around the world. Our humanitarian, educational and cultural programs create enormous opportunities for us to do the good work of building a better and more peaceful world. The Rotary Club of Melbourne was Australia’s first Rotary Club, formed in 1921. Since then we’ve notched up an outstanding record of philanthropic and charitable work across a widely diverse cross-section of the community. |