Not sure what a copywriter does? A copywriter writes words that sell, persuade, and seduce. A copywriter writes powerful words that compel. A copywriter writes ads, yes, and anything else that give you information about a product or service, with the aim of convincing you to do something once you've finished reading.
A restaurant menu, a real estate agent's description of a property, a media release - these are all examples of copywriting.
People often confuse 'copywriting' with 'copyright', which refers to the legal ownership of intellectual property. See how important the right words are!
So, you're in business .... Naturally you want people to read or hear about what you have to offer. More than that though, you want people to read about you and then BUY from you.
You want to convince people to choose you over all your competitors. You need copy for your website and every other bit of your marketing collateral. And you want that copy to do the best job it possibly can to impress. You want copy that sells.
Websites, social media, brochures, blogs, EDMs, newsletters, flyers, media releases, e-books, PDF credential statements, in-house newsletters, videos and animations, training manuals, tutorials, presentations ... If you use any of these in your marketing, you'll want them professionally written.
Increasingly, businesses are using video and audio to promote themselves. Do you have an explainer video on your home page? You should. So you'll need a script ... Another example of copywriting.
Why get me to write your copy? Because I know how to tell a story. How often have you heard that your story is what everyone wants to read. You want your story told in the best way using the best words. I've worked as a journalist and a playwright, I've written essays, short stories, song lyrics, and reviewed film, live performance, theatre, dance, books and occasionally music. And limericks and memoirs and ... You name it, I'll write it. (You don't even have to name it; that's my job!)
Not sure of the difference a copywriter and a content writer? A copywriter writes powerful words that persuade and sell, a content writer writes words that entertain and keep you reading.
These are some articles I've written over the years. There's a hundred more but most were in print.