Clients

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Content 

Articles, blog posts, thought leadership pieces, and brand stories are all examples of content writing. Content is about giving you information, usually without a call to action. As a freelance writer, I cover a lot of subjects and use a variety of voices and tones in my writing. As a former journalist, I know how to tell a story. 

Not sure what a copywriter does?

A copywriter writes words that sell, persuade, seduce.  A copywriter writes powerful words meant to compel you to sign up for something or buy something ... Words that give you information about a product or service with a call to action at the end of it. Copywriting features in promotional emails, flyers, social media posts, advertorial pieces, and any type of marketing collateral.

A restaurant menu, a real estate agent's description of a property, and a media release are all examples of copywriting.

People often confuse 'copywriting' with 'copyright', which refers to the legal ownership of intellectual property. See how important the right words are!

So, you're in business ....

Naturally you want people to read or hear about what you have to offer. More than that though, you want people to read about you and then BUY from you.

You want to convince people to choose you over all your competitors.

You need copy for your website and every other bit of your marketing collateral. You want that copy to do the best job it  can to impress.  You want copy that sells.

Websites, social media, brochures, blogs, EDMs, newsletters, flyers, media releases, e-books, PDF credential statements, in-house newsletters, videos and animations, training manuals, tutorials, presentations ... If you use any of these in your marketing, they should be professionally written.

Increasingly, businesses are using video and audio to promote themselves.  Do you have an explainer video on your home page?  You should. So you'll need a script ... Another example of copywriting. How about I write you one for free? Email me now or sign up below. I'll look at your website and come up with the best way to tell your story in five minutes. At the most. Two minutes is about as long as an explainer video should be.

Why get me to write your copy?

Because I know how to tell a story.  How often have you heard that your story is what everyone wants to read? You want your story told in the best way using the best words. I've worked as a journalist, I've written plays, memoirs, essays, short stories, song lyrics, plus I've reviewed film, live performance, theatre, dance, books and occasionally music. I write limericks,  poems, comedy sketches and ... You name it, I'll write it. You don't even have to name it, that's my job!

Not sure of the difference a copywriter and a content writer?

A copywriter writes powerful words that persuade and sell, a content writer writes words that entertain and keep you reading. I do both.